Competitive Advantage with the Roller Conveyor Configurator Powered by CADENAS

For around five years, the roller conveyor configurator has been in use at KRAUS Austria. The result: complex ordering processes and compatibility issues are a thing of the past. The Austrian company offers customized solutions for in-house goods and material logistics. It manufactures conveyor rollers for various industries, such as logistics centers, parcel distribution, mechanical engineering companies, and the food industry. With an export share of 50%, the company has also made a name for itself across Europe.

From Manual Processes to Digital Efficiency

Before introducing the online configurator, most inquiry processes at KRAUS were handled manually, resulting in immense workloads and multiple coordination loops. Today, the CADENAS solution digitizes a large part of the process: from configuration to CAD download to quote requests. Customers can integrate product data directly into their design and significantly improve their time-to-market. Through the 3Dfindit platform, KRAUS also gains new customer contacts and receives international inquiries from companies that would not have found the manufacturer otherwise.

With the roller conveyor configurator, we have a real unique selling point in the market. No competitor offers anything like this. It conveys incredible know-how, and we are perceived as experts in the field of conveyor rollers, which we definitely are.

 

Alexander Wagner, CEO KRAUS Austria

Find out in the full case study how KRAUS expanded its international visibility with the configurator and 3Dfindit, what efficiency gains were achieved, and why the sales team now has more time for individual customer solutions. Download now!